While the track and field season saw it's apex at September's world championships in Tokyo, the stakes — and spectacle — were upped a few notches as Athlos returned to New York City last week to close the campaign with a production that would be impossible to not notice.
If last September's inaugural showcase were an indicator of what lengths founder Alexis Ohanian was willing to do to amplify women's track, and inch his way into the sport as an outsider, then the competition at Icahn Stadium took that initial formula and beefed things up.
It's an indicator of where the sport could be, what prize payouts should look like and the event used a festive vibe to fling the gates of awareness open to super casual audiences that only tune in during Olympic years.
