A wrong turn on Mile 25 of the 1994 New York City Marathon — and subsequent comeback win — turned German Silva into a running cult hero instantly.
And he followed up the theatrics the following year by becoming one of handful of runners to win the race back-to-back.
Silva is still an active fixture in the sport 30 years later. But over two decades into his retirement from competition he now helps runners from his native Mexico achieve their dream of participating in major marathons — as a tour operator.
The images below are a glimpse into the impact his wrong turn moment still holds in the sports as he led a large shakeout run to the site of his infamous moment in 1994. Silva's post-competition career as tour operator is thriving, as he has been able to convert his fame from victories at the 1994 and 1995 marathons in New York into credibility from a proven winner.