Fanatics Fest landed during a summer sports bonanza in New York and proved the only play is to run up the score.
Fanatics Fest landed during a summer sports bonanza in New York and proved the only play is to run up the score.
Major brands have ramped up their advertising pitches this month with an eager audience of billions up for grabs.
The 12 week campaign during the tournament will lean heavily into collaborations and “cultural expressions.”