Under Armour announced on Monday that Grammy-nominated recording artist is its new global brand ambassador and director of his own creative brand his apparel, footwear, community initiatives and cultural storytelling.
Gunna has deep ties with Under Armour, partnering with the brand in late 2025 and later launching his popular Wunna Run run club and race series. In his new role, the artist doubles down on his creative efforts, fitness focused activations and push to reinvest in community.
“Under Armour understands that vision and has given me the space to build something that brings together style, performance and community,” Gunna said. “For me, it’s about moving forward, creating something meaningful and building something that can continue to grow.”
On Thursday, he will unveil a 14-piece footwear and apparel collection through his P-Star label that is inspired by the “rhythm” of his daily life, with the new the UA Scorpio shoe headlining the capsule.
“His commitment to discipline, creativity, wellness and community extends far beyond music,” Under Armour CEO Kevin Plank said. “He’s challenged himself to become his best version, and in the process, inspired thousands to do the same. Through his commitment to fitness, his run clubs and the community he’s built around movement and mental strength, he’s expanded what performance can look like. That’s exactly the kind of talent we believe in at Under Armour, and why this next chapter feels like a natural evolution in our relationship.”
The company said that P-Star will enter its initial phase that will include new running products early next year and expanding offering that were only exclusive to Wunna Run events. But focusing on community initiatives is still the central focus of the partnership though sports and wellness, with Gunna hoping to complete his first marathon in 2027.
Outside of running, Gunna said he looks to boosting access to youth sports through community initiatives like his existing football and flag football programs. The nonprofit Great Giveaway Foundation has continued its pushed to bring food, clothing, school supplies and financial assistance to families across Georgia with the help of local community and business organizations.
