The iconic "Just Do It" tagline from Nike was part of one of the most successful advertising campaigns of all time and on Thursday the brand reached back to the renown slogan to tap the next generation of athletes. But for a modern spin on hyping competitors on a range of levels, the company has …
Puma's largest stakeholder is exploring the possibility of selling the brand, which has struggled in the past year, according to a published report on Monday. Bloomberg said the Pinault family, owners of 29 percent of the brand, has contacted potential buyers following a year of slumping sales that have taken a toll on Puma and …
Organizers of the 2028 Olympic and Paralympic Games in Los Angeles have revealed that a plan is in place to sell naming rights to some of its venues, a first in the history of the Olympics. The move, announced on Thursday, already has a pair of partners on board as Honda will retain its existing …
Deckers (DECK.N), the parent of Hoka, reported better than expected first-quarter earnings on the strength of increased demand from China and Europe, the company announced on Thursday. Shares of the company surged 11 percent following the news and Deckers noted that its Hoka and UGG brands surpassed projections, as revenue soared to $965 million, ahead …
Puma's shares tumbled nearly 17 percent on Friday after the company reported that it will take a full-year loss in 2025, citing the impact of U.S. tariffs and weaker than forecasted quarterly sales. The sales decline was driven by the key markets as North America fell 9.1 percent, Europe was down 3.9 percent and Greater …
Michael Johnson confirmed that financial issues impacted the inaugural season of Grand Slam Track from the start after an investor was apparently unable to meet their full obligation. In an interview with Front Office Sports released on Thursday, Johnson said the investor issue caused problems that would ultimately hinder the league. "We've had a very …
Runna launched in 2021 with a simple mission: to make personalized coaching more accessible, help everyday runners train better and blend human expertise with artificial intelligence-driven training plans. Just four years later, its early backers struck gold. In April, fitness and social-media behemoth Strava — now valued at $2.2 billion — acquired the London-based startup …