A world record in Buenos Aires on gave hints of London as the German sportswear giant turned the moment into another marketing jab.
A MILE. A MINUTE.
A world record in Buenos Aires on gave hints of London as the German sportswear giant turned the moment into another marketing jab.
Fanatics Fest landed during a summer sports bonanza in New York and proved the only play is to run up the score.
Major brands have ramped up their advertising pitches this month with an eager audience of billions up for grabs.
The 12 week campaign during the tournament will lean heavily into collaborations and “cultural expressions.”