Whoop continues too boost its executive ranks and named Kyle Leahy as its chief commercial officer, as she will lead the brand’s commercial organization efforts.
Leahy will have a direct hand in steering Whoop’s global wholesale and retail presence, partnerships, enterprise and positioning the fitness wearable manufacturer’s ambitions into deeper healthcare integration.
“Whoop is scaling rapidly across international markets and new channels,” Whoop founder and CEO Will Ahmed said. “Kyle has a proven track record of leading strong brands through rapid growth. She knows how to expand premium distribution and build the right partnerships without losing what makes a brand special. That experience will be critical as we bring Whoop to more people around the world.”
Leahy was most recently CEO of Glossier and helped steer the cosmetics brand’s physical and digital channels onto other platform in the segment like a profitable installation within Sephora. She served several roles at Cole Haan for nearly a decade across its e-commerce, retail and wholesale business in North America.
“I’ve spent my career building brands that have a deep emotional and cultural connection with consumers and Whoop is one of those rare generational brands,” Leahy said. “Whoop represents human potential, whether you are an elite athlete working to perform at your best, an 80-year-old managing AFib or a young mom trying to live the best version of her life. That range is incredibly powerful and gives Whoop significant room to grow.”
The appointment of Leahy has been part of a busy summer for Whoop internally, as a number of additions to its leadership continue to shape the next phase of the company.
Last week Whoop named former FDA committee chair Dr. Ami Bhatt as its chief medical officer to help drive its deeper ambitions into consumer health and also appointed Kristen Moss as its first chief communications officer earlier in the month. Dirk-Jan van Hameren, a former Nike executive was also named chief marketing officer to shape the company’s brand identity.
The roles come as Whoop continues to pivot toward a rumored public offering after revealing in March that it has a $10 billion valuation following its latest $575 million funding round led by New York City-based venture firm Collaborative Fund. Other investors included 2PointZero Group, Qatar Investment Authority, Mubadala Investment Company, Abbott, Mayo Clinic, Macquarie Capital, Glade Brook, B-Flexion, IVP, Foundry, Accomplice, Affinity Partners, Promus Ventures and Bullhound Capital.
Whoop said passed the three million member mark in early July and its international subscriber tally has grown 11-fold since January 2023.
