The Business of Running

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Running still dominates Strava, as walking rises in its Year in Sport recap for 2025

Strava released its 12th Annual Year in Sport Trend Report on Friday, with running still dominating as the top activity on the platform as run clubs continued to grow on the platform while walking surged to second position among workouts synced to the app. The report is a detailed breakdown of insights into how Strava's …

Nike shuffles leadership amid turnaround effort

As part of a continuing turnaround plan, Nike revealed that it has created a new chief operating officer role while trimming executive positions. In an email sent to employees this week, CEO Elliott Hill said that the company will also appoint the leaders of its four geographic regions, cut the chief technology officer and chief …

Puma shares surge on rumors that Anta Sports and Li Ning are weighing potential takeover bids

Puma's shares saw a boost on the Frankfurt Stock Exchange on Thursday on rumors that Anta Sports and Li Ning Co. were exploring potential takeover bids of the German sports company. An acquisition would give Puma a lifeline in a year where the brand has made changes at the executive level and revised its financial …

World Athletics will not accept Grand Slam Track's payment proposal

World Athletics has told Grand Slam Track that it will not accept a partial payment deal for licensing rights, according to published reports. In an article published by The Times on Thursday, the governing body was adamant that athletes who participated in Grand Slam Track's events — and it vendors — must be paid first …

Whoop eyes IPO in two years

Whoop is positioning itself toward a public offering within the next two years, according to CEO Will Ahmed as the company pushes for deeper health data integration in its wearable devices. According to Ahmed, who previously alluded to the company going public at some point in the future, the move for an IPO could be …

Under Armour reveals restructuring plan

Under Armour revealed an update to its 2025 fiscal year restructuring plan that will see the company focus on its core products as its splits from the Curry Brand. The move, announced on Thursday, is part of a larger strategy to boost financial and operational efficiency by the end of fiscal year 2026. The company …

Asics boosts fiscal year outlook

Asics rode a wave of strong sales in the third quarter on a 21.3 percent increase globally that was boosted by its performance running and lifestyle categories, the company reported on Thursday. The company later raised its earnings forecast for the year. In North America, sales were up $249 million compared to $236 million at …