What’s more powerful than a sports icon? A sports icon with a fanbase.
I’m joined by Alice Crossley to explore how WAGs (wives and girlfriends of athletes) have shifted from tabloid fixations to major influencers. As fandom continues to evolve WAGs are creating new pathways into sports, proving that passion for the game goes far beyond the field. From the flash of the “noughties” to the polished influencers of today, we explore how this shift is broadening how we connect with athletics.
