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OfCourseIHaveAShoe.com: A’ja Wilson’s Signature Moment for Sneaker Culture

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A’ja Wilson Signature basketball Shoe
Illustration by One To Beam Up

About this episode:

This week, we’re lacing up for a deep dive on A’ja Wilson’s highly anticipated A1s.

I’m joined by E. Scott to discuss the legacy of signature shoes, how women have historically been excluded from this space and why the A1s mark a shift toward greater representation.

E. Scott, a veteran footwear designer with more than 25 years in the industry — and currently the Chair of Footwear at The Pensole Lewis College of Business and Design — shares insights into the design process.

He also highlights what makes this shoe special, from its Nike DNA to its crossover appeal. Plus, we get into the impact of the 90s and early 2000 sneaker culture on today’s designs; and how the A1s reflect a new era for sneaker culture — one that finally recognizes the power of the women’s game.

About Unexpected Curves:

A unique listening experience for the next generation of sports fans to interact with the stories about the people, and the plays that make an industry. In each episode we will get into the culture of women’s sports. Breaking down what’s good, what’s bad and what’s weird. We’ll hear from athletes and experts paving the way for future and sometimes we will go back in time to see how we got here in the first place.

This is the sports show where we give the girls some support.

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