Wasserman Agency has rebranded as The·Team in a move to distance itself from its founder Casey Wasserman who said he would sell his stake in the business amid the fallout from his appearance in the Jeffrey Epstein files.
The sports and marketing agency announced the change on Monday following weeks of intense scrutiny that included calls for Wasserman to step down as CEO and vacate his role as chairman for the 2028 Los Angeles Olympics.
A statement on the agency’s new website was accompanied by a logo that features a pair of the letter T, with one upside down.
“As of today, Wasserman is rebranding as The·Team and you can now find us at the.team. For 24 years, this company has been shaped by our work, our people and our unifying belief in the power of Sports, Music and Entertainment. That philosophy remains the foundation of who we are – and where we are going. We go forward as we always have: Together.”
The company’s previous website now redirects users to a new page and makes no reference to Casey Wasserman.
Last month, Wasserman, 51, said he would step down and sell his reported 40 percent portion of the business after ties to Epstein, the deceased convicted sex offender, and Ghislaine Maxwell were revealed in government files.
Wasserman admitted that he flew on Epstein’s private plane in 2002 along with exchanging several flirtatious emails with Maxwell, who is serving a 20-year prison sentence in connection with sex crimes and helping recruit victims for Epstein.
The sale of Wasserman’s portion of the company has already taken shape, with bidders — namely rival agencies — seeking portions of the company’s music, entertainment and sports division. Any deal for his stake will take months and Rhode Island-based Providence Equity Partners, which owns 60 percent of the agency, would likely prefer to keep the business intact.
Providence was reportedly behind the push to rebrand the company after several clients, like women’s soccer star Abby Wambach and singer Chappell Roan said they would cut ties with the agency.
Wasserman, however, still has the backing of high-ranking officials tied to the ongoing rollout of upcoming 2028 Olympics.
In early February, the LA28 organizing committee said after its own investigation, Wasserman was cleared to continue as chairman and any of his dealings with Epstein and Maxwell were already disclosed.
And while Los Angeles mayor Karen Bass publicly called for Wasserman to step away from his post, LA28 CEO Reynold Hoover took the same position as the board and offered his endorsement.
“The board has taken their position — they support him and I support him,” Hoover said in late February. “We’ve got a great leadership team here at LA28. Just look at the results.”
