Deckers, the parent company of Hoka, Ugg and several other footwear brands, reported on Thursday that it beat first quarter estimates and surpassed the $1 billion mark for the first time.
The company said that sales in the quarter, which ended on June 30, were up 5.7 percent at $1.02 billion compared to $964.5 million at the same point last year as it pulled it $130 million in profit, which is down from $139 million at the same time last year.
“Deckers delivered a solid start to the fiscal year, surpassing $1 billion of first quarter revenue for the first time,” Deckers president and CEO Stefano Caroti said. “This performance reflects the continued strength of Hoka and Ugg, with growing global demand as both brands extend their reach through compelling product innovation. As we build deeper connections with consumers across geographies and channels, we remain focused on advancing our premium brands and executing with discipline against our long term strategies.”
Hoka continues to be a strong seller as its performance running footwear led the way with $703.5 million in sales in the quarter and was up 7.7 percent over the $653.1 million from the same period last year. Deckers said it believes in the Hoka wave and will see a low-double-digit percentage surge versus last year.
Ugg saw its on uptick in performance and posted a 4.9 percent increase to $278 million compared to $265.1 million from the same time last year and will get a mid-single-digit percentage bump in sales through the end of 2026.
But the crop of Deckers’ other brands, which includes Teva, Koolaburra and Sanuk, struggled in the quarter and dipped 18.1 percent to $37.9 million in the quarter compared to $46.3 million last year.
Still, the solid quarter was enough of a sign for Deckers to inch past analyst targets even as Hoka and Ugg’s first quarter sales were not as robust enough to push Decker to the nearly 10 percent run it saw in the fourth quarter,
The company’s wholesale operation rose slightly at 2.2 percent to $666.7 million compared to $652.4 million last year while its direct-to-consumer model jumped 13 percent to $352.8 million compared to $312.2 million in 2025 as gross margin is now expected to be push toward or just over 56.5 percent.
