LA28 organizers revealed that interest in tickets has soared to over 12 million registrations, which is up from 5 million in February, as the 2028 Olympics will be the most in-demand Games in history.
Just under two years from the opening ceremonies in Los Angeles, the next phase of hopefuls being selected for the chance to purchase tickets took shape on Wednesday as a presale for Visa cardholders began and the official second drop of tickets beginning on August 10.
“This has been an incredible summer of sports for fans across the globe and LA28 is up next,” LA28 CEO Reynold Hoover said. “Twelve million people registered for a chance to buy tickets, a historic show of excitement and it’s only the beginning.”
Those selected for the general sales will be notified via email on August 6 and 7 and assigned a time slot to make purchases, which mirrors the format used in the first ticket drop in April. There is a combined 12 ticket limit that a single person can buy for the entire Olympics even if they were selected for multiple ticket drops and presales.
Next year, organizers say they will unveil a safe multi-platform verified resale platform for a secure ticket exchange and any tickets offered outside of the launch of the network will not be verified.
The presale ends on Friday while those selected in the general ticket drop have until August 20 to make purchases during their assigned slots.
The first round of sales in April saw more than 4 million sales but drew a wave of scrutiny and criticism over high prices, scarcity and an unexpected 24 percent service fee. And some high demand events like track and field, basketball and swimming saw prices reach as high as $5,500, in a sign that confirmed to many hopefuls that there would not be equal pricing across the entire Games.
Organizers declared the initial sales a “historic benchmark” while half a million of promised $28 tickets went to locals in the Los Angeles area. Tickets were told across 85 countries and all U.S. 50 states with the top sales coming from the U.S., United Kingdom, Canada, Mexico and Japan.
Artistic gymnastics sold faster than any other sport and four of the added sports for the 2028 Games — flag football, lacrosse, softball and squash — completely sold out of all of the tickets made available in the first session. Nearly all of the tickets for soccer matches in seven venues are also sold out.
In June, organizers confirmed the details and requirements of the second ticket drop and it is unclear if there will be future sales beyond the August timeline. Tickets for the Paralympic Games will go on sale in 2027.
