Peloton announced a trio of new treadmills on Tuesday with the launch of the foldable Tread Flex, Tread Vision and Tread+ Vision that are part of the brand’s push to broaden its lineup and tap into its deep ecosystem of instructor-led workouts and in-house AI tools.
The three models address different regions of the fitness crowd who pivot toward treadmills for the bulk of their mileage and the Flex arrives as the company’s most affordable at $2,195 and is over $1,000 cheaper than the existing Tread, which starts at 3,295.
A space-saving, folding design makes the Flex convenient and Peloton is hoping that its configuration and attractive pricing will lure new customers and those who have smaller homes or apartments that could accommodate the device.
“From record marathon turnouts around the world to the rise of local run clubs, we’re rediscovering the joy of running, walking and hiking, which we see translating into strong engagement across our platform,” Peter Stern, Peloton CEO and president said. “Expanding our treadmill portfolio and launching AI-powered software for runners will allow us to connect with a much wider audience, positioning Peloton to win the multi-billion dollar at-home treadmill market and help many more people achieve their fitness and wellness goals.”
Meanwhile, the Tread Vision is built for runners looking for a more personal running companion and features a new cushioning system for better comfort through rigorous training. The model is essentially a refined take on the five-year-old Tread and sports a 23.8-inch swivel touchscreen, integrated cooling fan and movement-tracking camera. Peloton views the Tread Vision, which starts at $3,495, as an ideal treadmill for homes with multiple users of various fitness levels.
The Tread+ Vision is what the brand calls its “ultimate training partner,” which starts at $6,695 at the same price point of the current Tread+ and it is the premium model aimed at hardcore users who demand more from a treadmill.
“The Peloton advantage has always been the sum of its parts,” Peloton chief product officer Nick Caldwell said. “It’s about the instructors and content you love, the software that simplifies wellness and equipment that fits seamlessly into your life and transforms your routine. The new Tread lineup is the clearest expression of that yet.”
All three models arrive in the United States and Canada on October 1 and the refocused lineup will now usher the aging Tread devices from Peloton’s roster even as the brand views the new hardware as upgrades rather than outright replacements.
With the heavy integration of the AI-driven Peloton IQ, which the company introduced last year, even older devices gain newer features that were also announced alongside the new treadmills on Tuesday.
Peloton said the features are built to provide runners, walkers and hikers better intuitive guidance whether they are using the treadmill or not, with the run analyzing scan looking at cadence, vertical oscillation and stride length to devise an efficiency score, while a pace targeting monitor devises speed recommendations based on the quality of recent workout.
Heart rate data from a smartwatch or band gets placed into zone workouts as part of personalized training targets, while users can replicate the experience of a previous favorite run with the ReRuns feature that syncs the inclines from outdoor routes and brings the moment to the treadmill.
