Skechers has claimed the title of the second-largest footwear brand in the United States this year based on sales and on Wednesday attributed the push up the shoe rankings to appealing to a wide range of customers and its accessible price points.
The company did not release sale figures or a revenue amount but said that its strength across “multiple areas of its business” helped it surge ahead of rivals.
“For more than three decades, Skechers has created footwear for people from all walks of life, from families preparing for work and school to athletes competing on the world’s biggest stages,” Michael Greenberg, president of Skechers said. “Our goal has always been to create innovative, comfortable products that meet consumers’ needs.”
Nike continues to be the top footwear brand in the U.S. by sales and holds around 25 percent of the market, with Skechers around 10 percent. In 2024 and 2025, with Nike atop the list, Adidas held the second spot with Skechers at third and New Balance in fourth.
It is unclear if Adidas will dispute Skechers’ declaration of now being in second place or will make its own claim at the spot based on revenue, shipments or customer satisfaction metrics none of which Skechers shared on Wednesday.
Still, the main advantage Skechers continues to have over rivals is lower prices while producing footwear and apparel for many of the same sports like running, golf, basketball, pickleball and soccer where Nike, Adidas and others also have a significant presence. And outside of its performance footwear, Skechers has built a major portion of its reputation on lifestyle shoes that prioritizes comfort through a wide range of in-house innovations including Cozy Fit, Glide-Step, Hyper Burst, Performance FitKnit, Arch Fit, Max Cushioning and Air-Cooled Memory Foam technologies.
The company operates over 700 retail locations in the U.S. and more than 5,300 worldwide in 180 countries and territories and was founded in 1992. The brand went public in 1999 but was taken private last September after being acquired by private equity firm 3G Capital for around $9.4 billion.
Skechers continues to be operated by the same executive management team before the acquisition, including founders CEO Robert Greenberg and president Michael Greenberg who is his son.
