The latest phase of a year-long buyback program from Adidas pivoted into its second form as the German sportswear maker announced on Tuesday that it has plans to repurchase around $567 million of its own shares by September.
This move is part of a larger initiative to buy over $1.1 billion of its shares by the end of the year.
“The share buyback complements Adidas’ stated policy to pay an annual dividend to shareholders in the range of 30 percent to 50 percent of net income from continuing operations,” the company said in a statement.
The first phase was launched in February and March and the company bought back 3.3 million shares, corresponding to 1.8 percent of its share capital for a total consideration of around $566 million.
In January, the company touted record sales for 2025 in its fourth quarter earnings report and first alluded to intentions of a buyback.
Both of executive and supervisory boards approved up to $1.2 billion in stock to be purchased which is financed directly through solid cash flow from 2025 revenues. Adidas intends to cancel the repurchased shares from the second buyback round, which the company said it would do in the first iteration of the stock reacquisition.
The report said overall sales were up around 4.8 percent to over $29 billion for the year compared to 2024, while seeing a 1.9 percent boost in the fourth quarter on $7.2 billion in sales.
