The eyes of the track and field world and running will be fixed on Tokyo next week for the start of the World Athletics Championships from September 13-21 — as an exciting season reaches its pinnacle.
Heartbreak Hill Running Company, a mainstay in running lifestyle culture and retail, is teaming up with A Mile. A Minute. to bring exclusive coverage of the action. Tune in daily from Tokyo, beginning with the first events to the final day of competition when champions are crowned as the live blog, news, photos, video content provide a custom look of the biggest personalities in the sport.
All-day reporting and coverage during the World Athletics Championships from Japan National Stadium can be found on amileaminute.com.
“We’re excited to bring Heartbreak into Tokyo alongside A Mile. A Minute.,” said Dan Fitzgerald, co-founder of Heartbreak Hill Running Company. “Their powerful storytelling aligns with our mission to connect with the greater running community and continue to link with our audience at all parts of their running journey. Some of the best moments in track and field this year will be on display starting next week and Heartbreak is hyped to be part of sharing these stories.”
From behind-the-scenes athlete moments to spotlights on Tokyo’s dynamic neighborhoods, vibrant scene and design culture, the coverage aims to celebrate not only track and field but the people and moments that shape the path to this year’s World Athletics Championships.
The World Athletics Championships begin on September 13 at Japan National Stadium in Tokyo and daily coverage will be featured on A Mile. A Minute and Heartbreak’s website along with a one-of-kind immersive experience on both brands’ social media platforms.
