Enhanced founder Aron D’Souza will no longer run the company, according to a report on its website that also announced a number of leadership changes.
D’Souza has “transitioned” out of running Enhanced while co-founder Maximilian Martin is now the new CEO. D’Souza will remain a shareholder in the venture that has drawn widespread attention for allowing its athletes to use performance-enhancing drugs in competition.
“Max and I share an ambitious vision for what Enhanced will become,” D’Souza said in a statement posted on November 19. “His track record of taking bold ideas and operationalizing them effectively – combined with his leadership, integrity, and relentless commitment to innovation – make him the ideal choice for CEO of Enhanced. I’m proud of what we’ve built together thus far, and I’m excited to help support Max as he carries out our shared vision.”
The company also announced the appointments of Christian Angermayer and Jim Murren to its board while Sid Banthiya was named as chief financial officer. Alex Lopez and Rick Adams where also promoted to company’s executive leadership team.
It’s unclear why D’Souza has suddenly exited Enhanced months before its first planned public showcase in Las Vegas in May 2026. But the move comes just days after a New York federal judge dismissed an $800 million antitrust lawsuit Enhanced filed against the World Anti-Doping Agency, World Aquatics and USA Swimming.
United States District Judge Jesse M. Furman said claims against the three governing bodies were insufficient, despite Enhanced insisting that its efforts to sign athletes, officials and conduct business were being blocked.
Still, it appears Enhanced will continue with Martin now leading the venture that D’Souza founded in 2022 after believing there was a monitored method of allowing the use of performance-enhancing drugs on a consumer — and competition level.
“Everyone at Enhanced is indebted to Aron for his unparalleled vision, passion and track record of entrepreneurial excellence,” Martin said in a statement. “His foresight and courage to challenge long-standing sports conventions was integral in setting our company’s north star. I look forward to having his continued counsel as we grow and evolve into the future.”
Meanwhile, Enhanced prepares to exit a busy year that has seen the structure of the company change in a matter of months that has drawn headlines, scrutiny and public outcry from a number of authorities in sports that have denounced banned substances in competition.
But critics have not prevented athletes from joining Enhanced’s growing roster.
In September, Fred Kerley became the company’s biggest acquisition when he announced he was signing with the intent of breaking world records. The upcoming Las Vegas event has promised a $500,000 purse per event and $250,000 to all first-place finishers, including bonuses for world records and appearance fees.
