Peloton unveiled a new line of treadmills and bikes on Monday aimed at commercial gyms as it expands its reach outside of the home fitness market.
The move is part of the company’s push to cast a wider presence in the multibillion-dollar gym space as it continues to rebound from slow sales of its existing consumer products.
“The introduction of the Commercial Series makes one thing very clear: Peloton is going to the gym,” Peloton CEO Peter Stern said. “We are bridging the gap between the home and the gym by pairing our world-class digital experience and design with some of the most durable hardware on the market—ensuring everyone has the opportunity to experience the magic of Peloton including our best-in-class instruction, wherever they choose.”
The products will exist as part of the company’s dedicated commercial division that it launched last year in collaboration with Precor, which it acquired in 2021. Peloton already has its Pro Series treadmills and bikes in hotel chains like Hilton, Marriott and Hyatt but has not said which gyms will feature the new machines.
Pivoting into the commercial space is a crucial next step as the company works to close shortfalls following a massive 94 percent drop in its stock price since the height of the Covid-19 pandemic when lockdowns drove sales of its fitness bikes. But Peloton also struggled to keep up with backorders and navigate issues within its supply chain.
Meanwhile, the company took slight hits to its reputation as its bike and treadmill, key sellers, were recalled and quickly addressed.
Stern has been Peloton’s chief executive since January 2025 and took swift measures to steer the brand back toward profitability. The company revealed in February that it would trim 11 percent of its workforce as a restructuring effort continues and tried to save $100 million by the end of fiscal year 2026.
One of its latest offerings, Peloton IQ, a pricier AI-powered fitness expansion of its ecosystem, launched in October and has seen a slower adoption from consumers and convincing gym operators to integrate Peloton machines in their facilities is part of the uphill task the brand now faces.
Peloton and Precor have not outlined the differences between the Pro Series and Commercial Series, but will show the new models at the Health & Fitness Association Show in San Diego this week. The products will be available later in the year, with the United States, UK, Canada, Germany, Australia and Austria markets getting first access.
