JPMorganChase was named as the global banking partner of the Olympics, marking the first time a bank as ever been associated with the Games.
The move was announced on Tuesday and JPMorganChase will also serve as the sponsor for Team USA for the 2028 Olympics in Los Angeles. The deal also covers the 2030 Winter Games in the French Alps.
Financial terms of the deal were not disclosed but JPMorganChase said it will create financial health workshops for athletes and make local investment in host and supporting cities long after the Games conclude.
“Olympians and Paralympians are more than athletes — they are our customers, clients and employees, and their dreams extend beyond the Games.” JPMorganChase chairman and CEO Jamie Dimon said in a statement. “We bank the communities they live in, finance the facilities they train in, help them start businesses, and plan for their futures. Their journeys reflect the aspirations of millions we serve every day, and we’re excited to support them.”
The bank now joins AB InBev, Airbnb, Alibaba, Allianz, Deloitte, Coca-Cola, Omega, Procter & Gamble, Samsung, Visa and TCL as lead partners and is 12th major sponsor under the Olympic Partner program and will also get exclusive marketing right to the Games.
The deal also means that JPMorganChase will continue its visible presence in major sporting events. The bank as been a prominent sponsor of the U.S. Open since 1982 and has staged its global Corporate Challenge running event since the late 1970s.
JPMorgan has 5 million consumer banking clients in Los Angeles, 589,000 small business clients and more than 6,000 employees in the region, while employing 318,000 worldwide.
For the International Olympic Committee, it means that a growing list of major sponsor can keep its partner program is healthy standing after years of shortfalls.
In 2025, the IOC reported $560 million in revenue, its lowest level since 2020 when it brought in $532 million. At the end of 2024, five partners, Atos, Bridgestone, Intel, Panasonic and Toyota, dropped out of the program while AB InBev and Allianz struck new deals. The IOC faces deficits in non-Olympic years, which has added to pressure to round up prominent — and overlapping — sponsors long before any upcoming Games.
The had 14 partners, while the 2025 Paris Games brought on 15 sponsors.
With JPMorganChase now on board, the IOC can likely lure additional sponsors to the partner program with the goal of matching or exceeding the 14 partners from the 2020 Tokyo Olympics and 15 sponsors at the 2024 Paris Games.
“This partnership reflects our shared values of ambition, excellence and trust, and will support the Olympic Movement and sport around the world,” IOC president Kirsty Coventry said. “JPMorganChase’s global reach and expertise will deliver lasting support for athletes and help create a lasting impact in communities worldwide.”
