Allstate was announced on Tuesday as the next in a growing roster of founding partners for the 2028 Olympics and Paralympics in Los Angeles, and joins Team USA as its home and auto insurance partner.
Terms of the deal were not disclosed but top founder deals are worth nearly $200 million each each as organizers reportedly have targeted $2.5 billion in total domestic sponsorship revenue.
“For more than 20 years, Allstate has supported student-athletes because we believe in the power of sport to build leaders, strengthen communities and help people reach their potential,” executive vice president and chief marketing, customer and communications officer Elizabeth Brady said. “Many Olympians and Paralympians develop that character on college campuses long before representing their country. Supporting Team USA and LA28 is a natural extension of that commitment and of Allstate’s purpose: protecting people, strengthening communities and helping them achieve their hopes and dreams.”
Allstate is now the 13th lead partner for the Games and joins AB InBev, Airbnb, Alibaba, Allianz, Deloitte, Coca-Cola, JPMorganChase, Omega, Procter & Gamble, Samsung, Visa and TCL under the Olympic Partner program. In April, JPMorganChase was revealed as the most recent sponsor, marking the first time a bank as ever been associated with the Olympics.
With over 20 years of inroads in supporting student athletes, the insurance company continues its push into sports and now broadens its reach on the largest stage as it enters an exclusive field of Olympic sponsors.
“Allstate’s commitment to LA28 reflects the momentum we’re building toward the Games,” Reynold Hoover, CEO of LA28 said. “As we welcome new partners who believe in what these Games can do for Los Angeles and the country, we’re that much closer to delivering a Games this city and this country can be proud of.”
The insurance company will also partner with NBCUniversal to support its coverage to showcase Team USA’s athletes on the network’s slate of platforms.
“That shared belief in the power of sport and opportunity makes them a natural partner for Team USA and LA28, and we’re proud to celebrate the stories, achievements and lasting impact of the Olympic and Paralympic movement together,” Mark Marshall, NBCUniversal chair of global advertising and partnerships said.
LA28 officials have announced eight sponsor so far this year as key partner categories continue to be filled with logistics, retail, energy, aerospace and defense among those as a priority to be named under the the partner program.
