Whoop took its leap into the social fitness connectivity arena on Thursday with the release of a new platform that gives its more than three million users the option to share their performance stats with friends and family.
The company announced Whoop Humans as a hub where users can control who sees what level of data inside its existing app, envisioning the portal as a single location where people can support each other’s progress.
“In a world that’s becoming increasingly artificial, we’re building something deeply human,” Whoop founder and CEO Will Ahmed said about the feature. “This is the most verifiably human network ever launched. Every account represents a real person with a verified heartbeat. They have real goals, challenges, and achievements. That’s what makes Whoop Humans different, and it’s a big area of investment for us.”
Whoop says that all members, regardless of tier, will be able to use the service at no additional cost and users choose what information they want to share, including recovery, strain, sleep, HRV and resting heart rate.
And similar to other fitness apps like Strava that lean heavily into their deep user base to power the platform as members bond over recent workouts, Whoop is hoping to use its existing customers to form communities. Users can also attach photos and captions to synced data, but also choose if they want their profiles or information to appear on Whoop Humans.
Outside of the metrics users can share, Whoop made sure it built specific data controls inside of the hub, with members controlling who can follow them on the network, hide shared information without changing sharing preferences, not show activities designated as sensitive by default, pick what types of workouts can be displayed and hold onto personal moments rather than show them to the entire community.
And while a platform like Strava feeds off of user data from hundreds of partner integrations, Whoop Humans is only tied into its own ecosystem and feels more bucked down rather than cater to a range of devices or even generating workout data from the app itself.
Whoop’s metrics are derived from a very specific demographic that all have one key attribute in common since their data is derived from the company’s wearables. But it also guarantees that those who opt into the Whoop Humans arena will already be well versed in the platform’s terminology and how to interpret its data.
Those among Whoop’s three million users looking to become early adopters can test the service now and be part of the company’s continued ambition to maintain a deeper grip on user data, health insight and social connections.
